Help build the infrastructure of the impact economy.

FreeWill

Free and simple online legal will maker.

FreeWill is an online estate planning platform that provides free legal will creation tools and related services. The company offers last will and testament creation, revocable living trusts, advance healthcare directives, and financial power of attorney documents that are legally valid and tailored to specific jurisdictions. They serve individuals directly while also providing fundraising solutions, planned giving tools, and grant assistance to nonprofits, plus estate planning platforms for financial advisors and lawyers.

FreeWill was founded on the recognition that 70% of adults in the U.S. do not have a will, primarily because estate planning is traditionally considered complex, scary, and expensive. The company set out to build a simple tool that anyone can use to create important legal documents, making estate planning warm, intuitive, and completely free. They also built charitable giving capabilities into their platform, believing in the human instinct to do good.

FreeWill has become America's largest online will provider, trusted by more than 1 million people and partnering with over 2,400 nonprofits and businesses. The company has democratized access to essential legal documents that protect families and assets, while simultaneously facilitating charitable giving on an unprecedented scale. By removing financial and complexity barriers to estate planning, FreeWill helps ensure that more people can properly care for the people and causes they love.

Impact model

FreeWill creates impact by making essential estate planning documents completely free and accessible online, removing traditional barriers of cost, complexity, and intimidation that prevent 70% of U.S. adults from having wills. Their business model is sustained by partnerships with nonprofit organizations who support their mission, allowing individuals to create legally valid estate planning documents at no cost.

The platform has integrated charitable giving tools that make it easy for people to include nonprofit organizations in their estate plans. This approach has generated massive outcomes for the charitable sector while ensuring more families have proper legal protections in place.

Impact metrics

Over 1 million people have used FreeWill's platform to create estate planning documents. The company has facilitated more than $13.8 billion in bequests committed to charitable organizations. They have partnered with over 2,400 nonprofits and businesses to support their mission of providing free estate planning tools.