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Some founders build businesses to sell products. Others build them to tell a story, protect a heritage, and rewrite what’s possible for future generations. For Rose Correa, founder and CEO of AmaSKN, the Amazon Rainforest is more than the source of her ingredients, it’s part of her identity.
Brazil is in her blood, and walking beneath the forest canopy, she’s always felt its heartbeat. But Rose also saw its scars: deforestation, logging, and exploitation threatening both the land and its people.
Out of that paradox came a conviction: you can’t protect the forest without empowering its people, and you can’t empower its people without protecting the forest.
That conviction became AmaSKN, a regenerative skincare company proving that beauty can be more than skin deep.
Every jar connects customers to the Amazon’s guardians, blending high-performance natural ingredients with a business model that reinvests directly into Indigenous communities.
Schools, clean water, women’s craft houses — AmaSKN is redefining what it means for beauty to create impact.
Brazil is part of my heritage, and the Amazon has always felt like home. Walking under its canopy, you feel its heartbeat — alive and full of wisdom. But I also saw its fragility: scars from logging, mining, and cattle ranching.
That paradox shaped my conviction: you can’t protect the forest without empowering its people, and you can’t empower its people without protecting the forest.
In 2019, after meeting Shane, we brought our different worlds together around one vision: creating a skincare brand that nourishes people, regenerates the rainforest, and uplifts its guardians.
That’s how AmaSKN was born.
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Impact is the heartbeat of AmaSKN. From the very beginning, our formulas have centered on botanicals wild-harvested by riverside families in the Amazon. By focusing on non-timber forest products, we:
Beyond sourcing, we reinvest 10% of AmaSKN’s profits back into Indigenous communities. Projects are guided by the voices of the communities themselves:
For us, the forest thrives when its guardians thrive — and that is the beauty we’re committed to.
From the start, we chose independence. No venture capital. No outside equity. Every bottle reflects our savings, sacrifices, and reinvested profits.
That choice has tested us — we missed the 2024 holiday season due to manufacturing delays, and tariffs on Brazilian ingredients have raised costs.
Yet independence has also been our gift.
It allows us to stay true to our values: committing profits to Indigenous projects, sourcing sustainably even when it’s harder, and holding ourselves accountable to the forest and its people, not investors.
Now, we’re at a turning point.
To scale, we’re talking with angel investor to help us:
For these partners, this isn’t just an investment — it’s an opportunity to scale a proven model that uplifts rainforest families, builds Indigenous resilience, and brings regenerative beauty to the global stage.
We rely on what I like to call our “entrepreneurial survival kit”:
What stands out in Rose Correa’s story is how deeply personal this mission is. AmaSKN isn’t just another beauty brand — it’s a bridge between people and the rainforest, proving that skincare can regenerate more than skin.
By staying independent, reinvesting profits, and letting Indigenous communities guide the impact, Rose and her team are showing that business can be a powerful tool for preservation, empowerment, and cultural resilience.
Schools, clean water, women’s craft houses — these aren’t side projects, they are the heartbeat of AmaSKN.
As Rose reminds us, “you can’t protect the forest without empowering its people, and you can’t empower its people without protecting the forest.” That’s the kind of beauty the world needs more of.
To explore their products and support their mission, visit AmaSKN.
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