Seventh Generation
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Seventh Generation is a sustainable household and personal care brand founded in 1988 in Burlington, Vermont. The company creates plant-based cleaning and personal care products — including laundry detergents, dish soaps, disinfectants, surface cleaners, paper products, and hand soaps, formulated with bio-based and renewable ingredients and free of dyes and synthetic fragrances.
The brand's name and guiding philosophy come from an Iroquois proverb: "In our every deliberation, we must consider the impact of our decisions on the next seven generations." That principle shapes everything from product formulation to public advocacy.
Seventh Generation was one of the founding B Corporations in 2007 and has earned a B Impact Score of 100.6 — nearly double the median for ordinary businesses. The company has twice been named EPA Safer Choice Partner of the Year and holds certifications including USDA Certified Biobased, FSC Certified, and Leaping Bunny Cruelty-Free. Products feature full ingredient disclosure across all formulas.
Acquired by Unilever in 2016, Seventh Generation has maintained its independent mission and B Corp status while scaling its reach. The company pursues science-based climate targets, including a fully achieved 100% reduction of Scope 1 and 2 GHG emissions, and continues advocacy work around climate justice, renewable energy, and equitable environmental policy.
As one of the earliest mainstream eco-friendly household brands in North America, Seventh Generation has helped push plant-based and safer cleaning products into mass retail while influencing industry-wide conversations about ingredient safety and corporate accountability.