Responsible Colgate Alternatives

David's Natural Toothpaste offers a purpose-driven alternative for consumers who prioritize quality, responsible materials, and transparent production practices.

Bite Toothpaste Bits creates zero waste oral care products, primarily toothpaste tablets that come in refillable glass containers instead of traditional plastic tubes. Their product line includes fluoride-free and fluoride toothpaste bits, mouthwash bits, whitening gel, and body care items like deodorant, all made with clean ingredients and free from SLS and parabens. The company operates under the mission to eliminate plastic waste from personal care routines with their "Ditch the tube; bite the Bit" approach and #KickTheTube campaign. They focus on creating science-backed, planet-positive products that allow customers to "buy once, refill forever" through their sustainable packaging system. Bite's impact centers on reducing plastic waste in the personal care industry while maintaining product effectiveness and customer satisfaction. As a B-Corp certified, woman-owned business with over 22,000 five-star reviews, they demonstrate that sustainable alternatives can be both environmentally responsible and commercially successful, helping consumers make more eco-friendly choices without compromising quality.

RiseWell is a natural oral care company that produces science-backed toothpaste and dental products made in the USA. Their product line includes mineral toothpaste, balancing mouthwash, dental floss, hydroxyapatite mints, and bamboo toothbrushes, with options for adults, kids, and travel sizes. The company was founded on the principle of creating natural alternatives that actually work, unlike many natural toothpastes that compromise on effectiveness. RiseWell focuses on swapping out harmful ingredients for safe and natural alternatives that still clean and protect teeth effectively. RiseWell matters because they're addressing the gap in the natural oral care market where consumers often have to choose between natural ingredients and effective dental protection. By combining scientific backing with natural formulations, they're providing families with safer oral care options without sacrificing dental health outcomes.

Unpaste creates innovative toothpaste tablets that eliminate the need for traditional plastic toothpaste tubes. Their new formula delivers a familiar toothpaste experience with foam, while being made from clean ingredients and packaged in fully compostable plant-based materials. The company addresses the massive environmental problem of toothpaste tube waste, with an estimated 400 million tubes discarded annually in the United States alone. Their tablets come in redesigned packaging that is completely compostable in both home and industrial settings, including the resealable closure and non-toxic inks. Unpaste offers both fluoride and fluoride-free options, with their latest formula featuring nano-hydroxyapatite as a fluoride alternative. The company is Leaping Bunny certified and built on four core principles: simple, clean, effective, and fun. Their mission is to transform the entire oral care category into a safe and sustainable experience for everyone.

Dr. Bronner's is a soap and personal care company that produces vegan and cruelty-free products including their famous Magic Soap, as well as lotions, balms, home and laundry products, hair care, and toothpaste. All their products are made using the highest quality organic and fair trade ingredients with environmentally responsible sourcing practices. The company operates under "Cosmic Principles" that define their most important relationships and guide everything they do "from soapmaking to peacemaking." Their philosophy centers around the concept of "All-One" and they have deep family roots with a commitment to corporate responsibility and doing well so they can do good. Dr. Bronner's creates impact through their progressive business practices, treating employees like family with fair pay and generous benefits, maintaining ethical sourcing and fair trade projects worldwide, and committing to near-zero waste while fighting climate change through organic farming. They actively fund and fight for causes including animal advocacy, fair pay, GMO labeling, and drug policy reform, sharing their profits, talent, and joy with their community.