In Episode 1 of the Impact India podcast, I meet with Kriti Tula, founder of India’s first zero waste fashion brand Doodlage, at Cafe Inside Stories in New Delhi.
Doodlage creates pieces from textile waste and materials found, therefore hunting for material first, and entering the design process second. This is how Doodlage pieces come to life. The team inspires everyone to get creative too, including their tailors and labour workers to instill a love and responsibility for ethical design and production. Now in over 40 stores across India, it’s super exciting to see such an innovative brand spreading so quickly in a country where global production is priority, and western culture and influence has taken over.
Tune in to hear:
- How travel has inspired her vision for a circular industry in India
- How mass consumerism has impacted India’s fashion industry
- Kriti’s insight into how the fashion industry has become so unsustainable, linking back to cultural norms of traditional India
- (Podcast) Founder of MADI Apparel on the Future of Ethical Fashion and Empowering Women
- The Social Impact Holiday Gift Guide For Conscious Consumers(2019)
- Meet the Inspiring CEO Creating Jobs for Women with Histories of Addiction and Incarceration
- The Virtue Project Brings Together Creators and Entrepreneurs Shaping Social Impact in Los Angeles
- Meet Vera, The New Platform That Makes it Easy to Offset Your Plastic Footprint
What's Your Reaction?
I am a social entrepreneur. That means I use business as a catalyst for social goodness. I am deeply passionate about sustainable travel, zero waste living, ethical fashion and social good. I currently run North India's first zero waste guesthouse, Hara House, and am the Content Director at Causeartist.