In Episode 1 of the Impact India podcast, I meet with Kriti Tula, founder of India’s first zero waste fashion brand Doodlage, at Cafe Inside Stories in New Delhi.
Doodlage creates pieces from textile waste and materials found, therefore hunting for material first, and entering the design process second. This is how Doodlage pieces come to life. The team inspires everyone to get creative too, including their tailors and labour workers to instill a love and responsibility for ethical design and production. Now in over 40 stores across India, it’s super exciting to see such an innovative brand spreading so quickly in a country where global production is priority, and western culture and influence has taken over.
Tune in to hear:
- How travel has inspired her vision for a circular industry in India
- How mass consumerism has impacted India’s fashion industry
- Kriti’s insight into how the fashion industry has become so unsustainable, linking back to cultural norms of traditional India
- 6 Trending GoFundMe Campaigns Helping Industries Impacted by COVID-19
- How to Make an Impact as a Social Entrepreneur During COVID-19
- Buy Local and Social: 13 Social Enterprises to Support Amidst COVID-19
- Discussing The Impact of COVID-19 on Different Sectors of Our Society
- Meet the Female Founder on a Mission to Bring Health and Wellness to 10 Million Children
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I am a social entrepreneur. That means I use business as a catalyst for social goodness. I am deeply passionate about sustainable travel, zero waste living, ethical fashion and social good. I currently run North India's first zero waste guesthouse, Hara House, and am the Content Director at Causeartist.