In Episode 1 of the Impact India podcast, I meet with Kriti Tula, founder of India’s first zero waste fashion brand Doodlage, at Cafe Inside Stories in New Delhi.
Doodlage creates pieces from textile waste and materials found, therefore hunting for material first, and entering the design process second. This is how Doodlage pieces come to life. The team inspires everyone to get creative too, including their tailors and labour workers to instill a love and responsibility for ethical design and production. Now in over 40 stores across India, it’s super exciting to see such an innovative brand spreading so quickly in a country where global production is priority, and western culture and influence has taken over.
Tune in to hear:
- How travel has inspired her vision for a circular industry in India
- How mass consumerism has impacted India’s fashion industry
- Kriti’s insight into how the fashion industry has become so unsustainable, linking back to cultural norms of traditional India
- This Social Impact Marketplace has Deployed Nearly $100 Million to Artisans Around the World
- Talking Waste Innovation with Manik Thapur of Ecowise
- Microsoft Commits to Become Carbon Negative by 2030
- The Journey of Upcycling Plastic Bottles to Create Sustainable Jobs and Products
- 3 Ways to Start or Advance Your Social Impact Career in 2020
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I am a social entrepreneur. That means I use business as a catalyst for social goodness. I am deeply passionate about sustainable travel, zero waste living, ethical fashion and social good. I currently run North India's first zero waste guesthouse, Hara House, and am the Content Director at Causeartist.