Drumroll®, a leading innovator in the fresh-snacking sector, has secured a $3 million investment from 7 Mile Brands, a consumer packaged goods (CPG) brand incubator.
This strategic investment aims to support Drumroll®'s expansion, increase its retail presence, and cater to the growing demand for health-conscious indulgence in the refrigerated snacks market.
Currently, Drumroll® donuts are available nationwide in major retail chains, including Target, Kroger, Wegmans, HEB, Albertsons, and Shoprite, with plans to expand into more locations soon.
Drumroll® has quickly distinguished itself with its low-sugar, high-protein refrigerated donuts that deliver exceptional taste while promoting a healthier lifestyle.
These baked, not fried donuts are available in Chocolate, Vanilla, and Strawberry flavors, boasting a fluffy, cake-like texture with only 1g of sugar, 10g of protein, 8g of net carbs, and 190 calories per serving.
Drumroll®'s offerings have resonated with health-conscious consumers looking for guilt-free indulgence that doesn't compromise on flavor or nutrition.
Co-founders Hassan Safieddine and Ryan Brothers first met as investment banking colleagues, sharing a mutual interest in health and wellness.
Driven by the lack of nutritious yet tasty snacks on the market, they envisioned a brand that redefined traditional treats with a focus on better ingredients and health benefits.
This vision gave rise to Drumroll®, which now stands as a promising player in the rapidly growing refrigerated snacks sector.
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The U.S. refrigerated snacks market is valued at $27.75 billion and is experiencing significant growth as consumers increasingly seek snacks that offer added health benefits.
According to Future Market Insights, 60% of consumers actively look for snacks that provide nutritional value beyond basic ingredients.
Drumroll® is well-positioned to capitalize on this trend with its high-protein, low-sugar donuts that cater to a wide audience, from busy professionals to health enthusiasts.
Jason Cohen, Co-Founder and CEO of 7 Mile Brands, expressed confidence in Drumroll®’s potential to reshape the refrigerated snacks market.
“At 7 Mile Brands, we prioritize investing in disruptive brands that have the ability to transform their category,” said Cohen. “Drumroll® exemplifies this by balancing indulgence with nutrition, aligning perfectly with the growing consumer demand for mindful snacking. We believe this investment will significantly boost Drumroll®’s growth and reinforce its impact in the industry.”
The $3 million investment will be directed towards accelerating product innovation, expanding distribution channels, and enhancing marketing efforts.
As part of the agreement, Cohen and Kestenbaum will join Drumroll®'s board of directors, bringing their extensive experience in scaling successful brands to drive Drumroll®'s next growth phase.
Founded in 2023 by Jason Cohen—the creator of Veggie Straws—and Sammy Kestenbaum, the founder of ParmCrisps and Thinsters Cookies, 7 Mile Brands is dedicated to revitalizing snack categories through innovative products.
With a growing portfolio that includes PRETZELIZED™ and Drumroll®, the incubator focuses on bringing better-for-you options to market.
Photo credit: Causeartist
Photo credit: Clear Robotics
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