Household products brand focused on safer ingredients and sustainable living.
Seventh Generation is a sustainable household and personal care brand founded in 1988 in Burlington, Vermont. The company creates plant-based cleaning and personal care products — including laundry detergents, dish soaps, disinfectants, surface cleaners, paper products, and hand soaps, formulated with bio-based and renewable ingredients and free of dyes and synthetic fragrances.
The brand's name and guiding philosophy come from an Iroquois proverb: "In our every deliberation, we must consider the impact of our decisions on the next seven generations." That principle shapes everything from product formulation to public advocacy.
Seventh Generation was one of the founding B Corporations in 2007 and has earned a B Impact Score of 100.6 — nearly double the median for ordinary businesses. The company has twice been named EPA Safer Choice Partner of the Year and holds certifications including USDA Certified Biobased, FSC Certified, and Leaping Bunny Cruelty-Free. Products feature full ingredient disclosure across all formulas.
Acquired by Unilever in 2016, Seventh Generation has maintained its independent mission and B Corp status while scaling its reach. The company pursues science-based climate targets, including a fully achieved 100% reduction of Scope 1 and 2 GHG emissions, and continues advocacy work around climate justice, renewable energy, and equitable environmental policy.
As one of the earliest mainstream eco-friendly household brands in North America, Seventh Generation has helped push plant-based and safer cleaning products into mass retail while influencing industry-wide conversations about ingredient safety and corporate accountability.
Seventh Generation creates impact through three interconnected pillars: safer product formulation, environmental advocacy, and supply chain transparency.
On the product side, formulas are made with up to 95% bio-based ingredients, free of chronic toxins, synthetic dyes, and fragrances. The company offers EPA Safer Choice certified products across dish, laundry, and cleaning categories, and discloses 100% of ingredients across all products.
On the climate side, Seventh Generation has achieved 100% reduction of Scope 1 and 2 GHG emissions and is working toward a 90% reduction in Scope 3 emissions from sold products by 2030. The company operates a Green Power Program with manufacturing partners and Tier 2 suppliers to reduce upstream emissions.
Beyond products, Seventh Generation engages in active public advocacy around climate justice, equitable environmental policy, and fossil fuel reduction — viewing policy change as essential to systemic impact alongside consumer product choices.
95% bio-based formulas across dish and laundry product lines
100% ingredient disclosure across all formulated products
EPA Safer Choice certified across dish, laundry, and cleaning categories; twice named EPA Safer Choice Partner of the Year
B Corp certified since 2007 (founding B Corp); B Impact Score of 100.6 vs. 50.9 median for ordinary businesses
USDA Certified Biobased, FSC Certified, Leaping Bunny Cruelty-Free
100% Scope 1 & 2 GHG emissions reduced (SBTi target: achieved)
90% Scope 3 emissions reduction from use of sold products targeted by 2030 (in progress)
97% package recyclability achieved; active 2030 plastic reduction goals
Zero chronic toxins goal across all products (2025 target)
EPA Safer Choice Certified
Up to 95% Bio-Based Formulas
Full Ingredient Transparency
Founding B Corporation
Multiple Third-Party Certifications
Science-Based Climate Targets
Climate Justice Advocacy
