Virtuous Raises $100 Million Transform Nonprofit Fundraising

Virtuous, a leading provider of Responsive Fundraising Software, has announced a $100 million funding round led by Susquehanna Growth Equity (SGE).

This minority growth investment will empower Virtuous to accelerate product innovation and enhance services tailored for nonprofit organizations.

About Virtuous

Virtuous empowers nonprofits with modern, innovative tools designed to enhance generosity by fostering personal relationships with donors.

Tens of thousands of nonprofit professionals utilize Virtuous CRM, marketing tools, and analytics solutions.

Nonprofits using Virtuous software have reported significant increases in donor retention and average gift size while reducing administrative costs.

Driving Global Generosity

With this new capital, the company plans to expand its suite of innovative tools, equipping nonprofits with data-driven insights, seamless integrations, and a more personalized fundraising approach.

"Their investment not only provides us with the resources to advance our technology but also reinforces their belief in our vision to help nonprofits succeed.

SGE's long-term mindset aligns perfectly with our mission to build an enduring business focused on customer success." - Gabe Cooper, CEO of Virtuous

Accelerating Innovation and Support

The funding will facilitate the rapid development of new features, including AI tools, expanded integrations, third-party data insights, and platform upgrades tailored to user needs.

This partnership ensures that Virtuous continues delivering cutting-edge solutions to meet the evolving demands of nonprofits.

In addition to enhancing product offerings, Virtuous plans to bolster its customer success and services teams.

This initiative will provide unparalleled support and resources to its growing base of nonprofit users, helping them fully leverage the Virtuous platform.

Ultimately, Virtuous aims to create $10 billion in net new generosity worldwide.

Commitment to Nonprofits

"We are proud to partner with Virtuous to revolutionize nonprofit fundraising through their innovative CRM approach. Virtuous empowers nonprofits to identify potential fundraising opportunities with actionable reporting, integrated marketing tools, and an online giving platform.

Gabe and his talented team have developed market-defining software that drives growth for impactful initiatives, and we are excited to support their continued success." Ben Weinberg, Managing Director at SGE