Sunday Raises $25M to Lead the Future of Eco-Friendly Lawn Care

Sunday, the Boulder-based startup known for its eco-conscious lawn care products, has secured $25 million in funding from S2G Investments, a firm dedicated to supporting innovations in food, agriculture, and environmental solutions.

This new funding round will accelerate Sunday’s mission: making sustainable lawn care accessible to everyone and proving that a beautiful lawn doesn’t have to come at the cost of the environment—or your health.

About Sunday

Sunday is a modern lawn care company helping homeowners grow thriving, eco-friendly yards with easy-to-use, planet-friendly products. From safer ingredients to science-based personalization, Sunday is making backyard care better for people, pets, and the planet.

Why Sunday Stands Out 🌍

Sunday isn’t your typical lawn care company. They're shaking up an industry dominated by chemical-heavy solutions and outdated methods. Here’s how:

• 🧪 Science-backed customization: Sunday analyzes local soil data, climate, and yard size to deliver personalized products for each customer’s lawn.
• 🌿 Clean ingredients: Their formulas use natural, eco-friendly alternatives to harmful synthetic fertilizers and pesticides.
• 📦 Direct-to-consumer + retail presence: While many customers get Sunday delivered to their door, the brand is also expanding across big-box retailers like Target, Home Depot, and Walmart.
• 🐶 Better for families, pets, and the planet: Health and sustainability are baked into the core of every product they offer.

The Industry is Ripe for Change 🍃

With over 40 million acres of turfgrass in the U.S., lawns are the country’s third-largest crop. The opportunity for innovation is huge—and Sunday is leading the way.

S2G’s Managing Director Matthew Walker said it best:

“The consumer lawn and garden space is ripe for disruption... Sunday is delivering smarter, more sustainable solutions that align with modern homeowner priorities.”

Sunday’s CEO and Co-Founder Coulter Lewis added:

“Lawn care shouldn’t come at the expense of our health or the environment… This investment will help us expand, innovate, and empower more homeowners across the country.”

What’s Next for Sunday? 🚀

The funding will fuel:

• Product innovation and R&D
• National retail growth
• Expansion of Sunday’s customized lawn care platform