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Subtl’s products are packaged in a convenient, travel-friendly stackable format for on-the-go consumers, featuring vegan, cruelty-free, paraben-free, and fragrance-free formulas.
The new Stak 2.0 packaging, a BeautyMatter NEXT award winner, includes a refillable design with cutting-edge bezel technology.
In response to consumer insights, Subtl Beauty reimagined its makeup formulas, adhering to clean beauty standards and introducing new skin-conditioning ingredients like Bayberry Fruit Wax and Vitamin E.
The significant Series A investment funding round comes as no surprise, considering Subtl Beauty’s notable following and a growth rate that has exceeded 170% year over year.
“The partnership with CULT Capital marks a pivotal moment for us; it is a testimony not only to our product but also to our business trajectory. CULT Capital’s network and experience scaling beauty brands is exactly what we need to take our business to the next level.” – Rachel Reid, Founder and CEO of Subtl Beauty
Reid’s choice to partner with CULT Capital stems from the firm’s strong track record of success in the beauty category, highlighted by the recent sale of a majority stake in Supergoop! to Blackstone Growth.
The collaboration sets the stage for Subtl Beauty’s continued evolution as a trailblazer in the beauty industry.
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