Reusables.com Raises $3.6M to Scale Smart Packaging Reuse

Vancouver-based Reusables.com has raised $3.6 million to tackle one of the world’s most persistent problems—packaging waste. The round was co-led by Canadian climate and SaaS investors StandUp Ventures and Amplify Capital, with additional support from Sandpiper Ventures and Emend Vision Fund.

Founded by Jason Hawkins and Anastasia Kiku, Reusables.com is redefining how institutions approach packaging waste by offering a tech-first, hardware-enabled SaaS platform built for scale.

Unlike many reuse startups that stall due to logistical hurdles, Reusables.com provides a seamless “Tap to Reuse” experience paired with its proprietary Smart Return Bins—eliminating contamination and making returns frictionless.

About Reusables.com

Reusables.com is a category-defining, hardware-enabled SaaS platform built to eliminate single-use packaging at scale.

Through seamless tech, institutional partnerships, and its proprietary Smart Return Bins, Reusables is powering the circular economy for universities, hospitals, and large foodservice operators.

♻️ From Restaurants to Institutions: A Pivot That Paid Off

After transitioning away from the restaurant sector in 2024, Reusables.com doubled down on institutional food service. That shift has paid off—setting the company on track to triple its revenue this year.

Their platform now serves over 34 locations and has enabled the reuse of more than 500,000 containers in just two semesters across client sites.

“We’re not chasing trends—we’re building infrastructure for a zero-waste future,” said CEO Jason Hawkins. “Our solution isn’t just scalable—it’s already scaling.”

🏫 University of California Rolls Out Reusables

In it's continued commitment to sustainability, the University of California launched Reusables.com on Earth Day 2025 at its Riverside and UCLA campuses.

The rollout is a key milestone, showcasing how large institutions can operationalize reuse at scale.

“This system helped UC campuses avoid over 25 tons of packaging waste and 100+ tons of carbon emissions annually,” shared COO Anastasia Kiku. “And it did so without increasing labor costs.”

💡 Tech-Driven Circular Economy

Reusables.com stands out with its full-stack approach to reuse.

By combining data-driven tracking, on-site cleaning, and smart bin infrastructure, the company eliminates transportation emissions and labor inefficiencies—two major pain points in traditional reuse models.

Meredith Powell of StandUp Ventures noted,

“Reuse isn’t a trend—it’s an inevitability. The most successful models will feel invisible to users. Reusables.com delivers exactly that.”

🚀 Backed by a World-Class Team

CEO Jason Hawkins previously exited a food tech startup and helped scale a $100M eGrocery IPO. COO Anastasia Kiku brings product expertise and a bold entrepreneurial spirit, transitioning from professional skiing to climate leadership.

Together, the pair leads a team that blends impact-driven vision with executional strength.

Louis Delorme of Amplify Capital added,

“Decarbonization takes more than tech—it takes systems that make sustainability effortless. That’s what Reusables.com is building.”

🔄 The Road Ahead

The new capital will fuel expansion across North America, deepen enterprise partnerships, and scale the Smart Return Bin network.

With demand growing from universities, corporate campuses, and health care systems, Reusables.com is positioning itself as the go-to infrastructure provider for a reusable future.