Lifestyle & Ethical Products · · 5 min read

Meet Reel Paper, the Disruptive Startup Creating Tree-Free Toilet Paper

Reel Paper is a company that is on a mission to change the paper industry. They are committed to creating sustainable paper products that are better for the planet and still deliver the premium quality and convenience you expect. Every single day, a staggering 27,000 trees are cut down to produce co

Meet Reel Paper, the Tree-Free Toilet Paper

Reel Paper is a company that is on a mission to change the paper industry. They are committed to creating sustainable paper products that are better for the planet and still deliver the premium quality and convenience you expect.

Every single day, a staggering 27,000 trees are cut down to produce conventional toilet paper, leading to significant deforestation and environmental harm!

Reel Paper uses 100% tree-free fibers, making it the most sustainable paper on the market. Their products are also packaged and shipped in eco-friendly materials and come wrapped in 100% recyclable paper.

In addition to using sustainable materials, Reel Paper is also committed to offsetting their carbon emissions and planting trees.

If you are looking for a sustainable and eco-friendly paper product, Reel Paper is a great option. Their products are made with high-quality materials and they are committed to making a difference for the planet.

In episode 196 of the Disruptors for GOOD podcast, I speak with David VanHimbergen, CEO of Reel Paper, on scaling a startup with a mission to change the paper industry.

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Problem with Conventional Paper-Making Practices

Before we explore the solutions, let’s understand the problems associated with conventional paper-making practices.

Conventional paper-making practices have been a staple of human civilization for centuries, providing us with essential tools for communication, education, and everyday convenience.

However, these practices come with significant environmental and social challenges that cannot be ignored.

Here are some of the key problems associated with conventional paper-making:

  1. Deforestation: Thousands of trees are cut down daily, contributing to the depletion of vital forest ecosystems and biodiversity loss.
  2. Global Warming: Trees play a crucial role in mitigating climate change by absorbing carbon dioxide. Their removal disrupts this natural process.
  3. Smart Sourcing: Trees are a renewable resource, but the rate at which they are being harvested far exceeds their natural replenishment, leading to resource depletion.
  4. Single-use Paper: Products like toilet paper and paper towels are often single-use, resulting in wasteful consumption of trees.
  5. Sea of Plastic: Many paper products are wrapped in plastic packaging, adding to the global plastic pollution problem when not properly disposed of.

The Reel Paper Solutions

Reel Paper offers innovative and eco-friendly solutions to address these pressing issues, making it a game-changer in the paper industry.

Here’s how they do it:

  • Bamboo Is Better: Instead of relying on traditional tree-based paper, Reel Paper utilizes bamboo, one of the fastest-growing plants on Earth. Bamboo’s rapid growth allows for a more sustainable source of raw material, as it regenerates within 3-5 years after harvesting. Moreover, bamboo has excellent carbon-sequestering properties and produces soft and durable paper goods.
  • No Plastic, Fantastic: Reel Paper not only focuses on sustainable materials for its products but also ensures that its packaging aligns with eco-friendly practices. All shipping materials are biodegradable, and the paper goods are wrapped in 100% recyclable paper, eliminating the need for plastic packaging.
  • Recycled Paper – What’s Old Is New: Besides bamboo, Reel Paper also explores other alternatives like recycled fiber to create sustainable paper goods. By using premium recycled material sourced from offices and schools, they give discarded paper a new life while reducing the demand for fresh tree-based resources.
  • Offsetting Carbon Emissions: Reel Paper acknowledges the carbon footprint associated with overseas shipping, especially when using bamboo. To mitigate this impact, they offset 100% of their carbon emissions from transportation through partnerships with organizations like Flexport and the Foundation.
  • Reforestation Efforts: Reel Paper takes its commitment to the environment a step further by partnering with One Tree Planted. Through this collaboration, every purchase of Reel Paper products contributes to reforestation efforts, helping to restore critical ecosystems, protect wildlife habitats, and combat climate change.

Reel Bamboo Toilet Paper

Reel Bamboo Toilet Paper

Reel Bamboo Toilet Paper is a revolutionary and eco-friendly alternative to conventional tree-based toilet paper. Embracing the incredible sustainability of bamboo, Reel Paper has reimagined the way we produce and consume one of our most essential household items.

Unlike traditional toilet paper, Reel Bamboo is made from 100% tree-free bamboo fibers, which are sourced responsibly and harvested without harming the plant or its surrounding ecosystem.

This rapid-growth plant regenerates within 3-5 years, making it an incredibly renewable resource that reduces the demand for deforestation. With its soft and strong texture, Reel Bamboo Toilet Paper offers the same comfort and convenience we expect from premium toilet paper while leaving a smaller environmental footprint.

  • Plastic-free
  • No inks, dyes, or BPA
  • 100% bamboo
  • 3-ply softness

   Shop Reel

Reel Recycled Paper Towels

Reel Recycled Paper Towels

Reel Recycled Paper Towels are a shining example of sustainable innovation in the paper industry. Made from tree-free, FSC-certified recycled paper, these towels embody Reel’s commitment to preserving our forests and reducing deforestation.

With 100% plastic-free and recyclable packaging, Reel ensures that their environmental responsibility extends beyond the product itself. The use of Grade A recycled fibers, sourced from North America, guarantees a high-quality and eco-friendly product that doesn’t compromise on performance.

These soft and absorbent towels are up to the task of handling any spill or mess, making them a practical choice for daily household use.

By choosing Reel Recycled Paper Towels, consumers actively contribute to a circular economy and support a company that is dedicated to making a positive impact on the environment, one sheet at a time.

  • 2-Ply tissue paper
  • No inks, dyes, or BPA
  • Plastic-free
  • 100% bamboo

   Shop Reel

Reel Recycled Tissues

Made entirely from 100% recycled fibers, these eco-friendly tissues offer a gentle touch to your face while boasting impressive durability to handle even the most robust sneezes.

Crafted from Grade A recycled fibers sourced from North America, these facial tissues strike the perfect balance between strength and absorbency, providing comfort to your skin and ensuring your hands and sleeves stay pristine.

  • 2-Ply tissue paper
  • FSC-Certified
  • Plastic-free packaging

   Shop Reel

Reel Paper is a shining example of how businesses can make a positive impact on the environment and society.

By introducing tree-free, sustainable paper products, promoting conscious consumerism, and supporting reforestation initiatives, Reel Paper is redefining the paper industry’s future.

As consumers, we hold the power to influence change through our purchasing decisions.

By choosing companies like Reel Paper, we can collectively drive the shift towards a more sustainable and compassionate world, one roll of paper at a time.

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