Artificial intelligence is no longer confined to computer screens and data models. A new wave of innovation is pushing AI into the physical world through robotics, giving rise to what many are calling Physical AI, machines that can think, move, and adapt in real environments.

Already in 2023, the “AI in robotics” market was worth about USD $12.77 billion, with projections placing it at nearly USD $124.77 billion by 2030.

Meanwhile there were over 4.28 million industrial robots in factories globally by the end of 2023, and companies installed more than 541,000 new robots just that year.

Even more specifically, the broader Physical AI market (including service robots, humanoids, cobots, sensor/control systems) was valued at around USD $3.78 billion in 2024, and analysts expect it to grow to nearly USD $67.91 billion by 2034.

As investors pour billions into the space and startups push prototypes into pilot programs, Physical AI is shaping up to be one of the most transformative industries of the next decade.

What is Physical AI?

Physical AI refers to systems where artificial intelligence is embedded into robots or machines that can interact with the physical world.

Unlike generative AI tools such as ChatGPT, Claude, Gemini, or image generators, Physical AI goes beyond software.

It combines perception, reasoning, and action in real environments.

Think of it as AI leaving the digital realm to take on physical tasks, from lifting packages in a warehouse to assisting doctors in a hospital.

The concept is closely tied to embodied intelligence, where robots learn and adapt through interaction with their surroundings.

Why Physical AI Matters Now

Several factors are driving the momentum behind Physical AI:

• Demand for automation: Global industries installed more than 541,000 new robots in 2023, with warehouses and logistics leading the charge.
• Advances in robotics hardware: Costs of sensors and batteries have dropped significantly, making humanoid and task-specific robots more commercially feasible.
• Breakthroughs in AI models: Large language models are being adapted to give robots reasoning and decision-making capabilities, bridging the gap between software and physical action.
• Investor interest: The Physical AI market alone is projected to grow nearly 18x over the next decade, drawing billions in venture capital.

These forces are making Physical AI not just possible, but commercially viable.

Key Players in Physical AI

Several startups and tech companies are leading the charge in bringing Physical AI to market.

Tesla Optimus

While better known for electric cars, Tesla has made headlines with its Optimus humanoid robot project. The company envisions a future where robots handle dangerous or repetitive work, complementing Tesla’s broader mission of advancing automation.

These companies represent just a fraction of the activity in the US and EU, where universities, labs, and startups are working to make Physical AI practical and scalable.

Figure AI

Based in California, Figure AI is building humanoid robots designed to perform labor in industries facing worker shortages.

The company has raised hundreds of millions of dollars and attracted partnerships with major corporations. Their vision is to create versatile robots capable of handling tasks across logistics, manufacturing, and beyond.

Agility Robotics

Oregon-based Agility Robotics is focused on warehouse and logistics automation. Its bipedal robot, Digit, is already being tested in supply chain environments. Unlike stationary robotic arms, Digit can walk, carry, and place items, offering flexibility in dynamic spaces.

Sanctuary AI

Canadian startup Sanctuary AI is developing robots with advanced cognitive abilities. Their approach integrates reasoning, planning, and memory into physical machines, aiming to create robots that can think through problems and not just execute pre-programmed motions.

Applications and Real-World Use Cases

Physical AI is beginning to find its footing in several industries:

• Logistics and Warehousing: Analysts estimate that robots could handle up to 50% of warehouse tasks by 2030, driven by e-commerce growth and labor shortages.
• Manufacturing: With over 4.28 million robots already operating globally, Physical AI is being layered onto existing industrial automation to improve adaptability and efficiency.
• Healthcare: A recent report by Mckinsey estimates a projected 10 million healthcare worker shortfall by 2030. Physical AI could help fill critical gaps by assisting with patient care, logistics, and monitoring.
• Service Industries: From hospitality robots greeting guests to delivery robots in urban centers, service applications are expected to reach USD $23 billion in market size by 2032.

As these applications expand, the potential for Physical AI to reshape the labor market — while addressing shortages in key industries — becomes clearer.

How Physical AI Can Positively Impact the World

Beyond efficiency and automation, Physical AI has the potential to create meaningful benefits for society.

Here are some of the ways it could make a difference:

• Addressing labor shortages: Many industries face gaps in their workforce, from logistics to elder care. Physical AI can support workers by handling repetitive or physically demanding tasks, allowing humans to focus on roles that require creativity, empathy, and problem-solving.
• Supporting healthcare systems: With aging populations in the US and EU, healthcare systems are under strain. Robots that assist with patient mobility, deliver supplies, or monitor vital signs can ease the workload on nurses and doctors while improving patient care.
• Improving safety: Robots can take on dangerous jobs in construction, mining, or disaster zones, reducing the risk of injury and saving lives.
• Sustainability gains: Intelligent machines can optimize energy use in warehouses, reduce waste in manufacturing, and support environmental monitoring, contributing to greener operations.
• Expanding access to services: Physical AI could help underserved communities by bringing robotics into education, caregiving, and small business operations, where additional support is often needed.

By amplifying human potential rather than replacing it, Physical AI offers a pathway to a future where technology supports both economic progress and social good.

Challenges Facing Physical AI

Despite the excitement, the field faces significant hurdles:

• Technical limitations: Building robots that are as agile, durable, and energy-efficient as humans remains difficult.
• Cost barriers: High R&D expenses make scaling production a challenge.
• Ethical concerns: Questions about labor displacement, workplace safety, and trust in autonomous machines must be addressed.
• Regulatory uncertainty: Governments are still catching up to the implications of AI in physical environments.

These challenges will determine how quickly Physical AI moves from prototypes to mainstream adoption.

The Future Outlook

Industry analysts expect Physical AI to transition from hype to real-world deployments over the next decade. Warehouses and factories will likely lead adoption, followed by healthcare and service sectors.

By the 2030s, it’s possible that millions of jobs will involve collaboration with robots that can think and act.

For impact-driven founders and investors, the opportunity is immense.

Physical AI could help address labor shortages, improve efficiency, and create safer workplaces, but only if deployed thoughtfully and responsibly.