Lifestyle & Ethical Products · · 10 min read

12 Best Natural Shampoo Brands (2024)

Over the last few years, natural shampoo has emerged as a popular choice among conscious consumers seeking a gentle and sustainable hair care alternative. Packed with botanical ingredients and free from harmful chemicals, natural shampoos offer a plethora of benefits for both our hair and the planet

Organic and Natural Shampoo Brands

Over the last few years, natural shampoo has emerged as a popular choice among conscious consumers seeking a gentle and sustainable hair care alternative.

Packed with botanical ingredients and free from harmful chemicals, natural shampoos offer a plethora of benefits for both our hair and the planet.

What is Natural Shampoo?

Natural shampoo is a hair cleansing product made from organic, plant-derived ingredients. Unlike conventional shampoos that often contain harsh sulfates, parabens, and synthetic fragrances, natural shampoos rely on the power of nature to clean, nourish, and rejuvenate our hair.

Benefits of Natural Shampoo

Gentle on Hair and Scalp

The absence of harsh chemicals makes natural shampoo ideal for sensitive scalps and damaged hair. Its mild cleansing action maintains the natural balance of oils on the scalp, preventing excessive dryness or oiliness.

Environmentally Friendly

With organic, plant-based ingredients, natural shampoo reduces the burden of chemical pollutants on our waterways, making it a sustainable choice for conscious consumers.

Nourishing and Restorative

Natural shampoos are often enriched with botanical extracts like aloe vera, chamomile, and coconut oil, which provide essential nutrients to promote hair health and shine.

Free from Harmful Additives

By avoiding sulfates, parabens, and synthetic fragrances, natural shampoo safeguards your hair from potential long-term damage, promoting overall well-being.

Ingredients to Look For in Natural Shampoo

Aloe Vera

Renowned for its soothing properties, aloe vera calms irritated scalps and promotes hair growth.

Coconut Oil

This natural emollient hydrates and nourishes hair, leaving it soft and lustrous.


Ideal for those with sensitive scalps, chamomile has anti-inflammatory properties that soothe irritation.

Tea Tree Oil

A potent antimicrobial ingredient, tea tree oil helps combat dandruff and scalp conditions.

Tips for a Successful Transition

Patience is Key

Allow your hair a transition period as it adjusts to the natural formula. Your scalp may produce more oils initially, but it will balance out over time.

Clarifying Wash

Before transitioning, use a clarifying shampoo to remove any residue from previous hair care products.

Experiment with Formulations

Different natural shampoos cater to various hair types, so experiment to find the one that suits your locks best.

Use a Natural Conditioner

Complement your natural shampoo with a natural conditioner that shares its eco-friendly philosophy, providing your hair with complete care.

Embracing natural shampoo is more than just a hair care trend; it’s a mindful choice that celebrates the bounty of nature while minimizing our ecological impact.

The gentle cleansing, nourishing ingredients, and environmental sustainability make natural shampoo a beloved option for hair care enthusiasts worldwide.

Natural Shampoo and Conditioner Brands

SEEN Shampoo

Experience the luxurious and gentle cleansing power of SEEN Fragrance Free Shampoo, a dermatologist-developed formula designed to nourish and beautify all hair types without compromising on sensitive skin needs.

This sulfate-free shampoo boasts a vegan, fragrance-free, and non-comedogenic formulation, making it a safe and effective choice for those seeking a truly exceptional hair care experience.

What Sets SEEN Shampoo Apart:

  • Dermatologist-Developed: Formulated with dermatological expertise, SEEN Shampoo is meticulously crafted to deliver gentle and effective hair care for all.
  • Fragrance-Free and Vegan: Embrace the purity of SEEN’s fragrance-free formula. No essential oils or added fragrances are used, ensuring a truly scent-free experience.
  • Non-Comedogenic: Bid farewell to clogged pores and skin irritations. SEEN Shampoo is non-comedogenic, meaning it won’t block your skin’s pores or lead to breakouts.
  • Safe for Sensitive Skin: Specially designed for sensitive skin needs, SEEN Shampoo nourishes without causing any discomfort or irritation.
  • No Harsh Chemicals: Our shampoo is free from sulfates, silicones, phthalates, parabens, dyes, and pore-clogging oils. Rest assured, SEEN puts your hair and skin’s well-being first.
  • PETA and Leaping Bunny Approved: SEEN’s commitment to cruelty-free practices is evident in its PETA and Leaping Bunny certifications.

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Plaine Products

Introducing the Plaine Products Eco-Friendly Shampoo – a natural, vegan, and cruelty-free hair care solution designed with the environment in mind.

Free from sulfates and parabens, this gentle shampoo ensures a safe and nourishing experience for all hair and skin types, even those with sensitive skin or a sensitive scalp.

With a focus on sustainability, Plaine Products offers a unique refillable bottle system. The 16 oz shampoo comes in a reusable bottle with a convenient pump, and once empty, it can be returned to be refilled and reused for free.

Experience the beauty of nature and the effectiveness of non-GMO ingredients in this thoughtfully crafted shampoo. Embrace a more mindful hair care routine with Plaine Products Eco-Friendly Shampoo and take a step towards a greener, more sustainable future.

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Their Zero Waste Shampoo Bars are crafted using salon-grade, vegan ingredients that expertly cleanse, nourish, and rejuvenate hair, leaving it lustrous, voluminous, and vibrant.

These nutrient-packed bars are not only eco-conscious but also replace up to three plastic bottles, delivering up to 90 shampoos per bar.

With a range catering to diverse hair types, including curly, color-treated, gray, and sensitive scalps, there’s a shampoo bar tailored to meet individual needs.

Furthermore, their commitment to sustainability extends to their recyclable and biodegradable packaging.

These bars are distinguished by their free-from formula, devoid of SLS, silicones, parabens, fragrance, and artificial colors. Each compact 3oz bar is a powerhouse, equivalent to three conventional bottles and designed to last for over 75 washes.

As part of their ethical approach, they offer options suitable for various hair types, ensuring that everyone can enjoy the benefits of their vegan, cruelty-free, and palm oil-free products, all packaged without plastic.

Embracing an all-natural ethos, these Shampoo Bars are meticulously handmade in the USA. Their compact size makes them ideal for travel and TSA approval means convenience and sustainability can easily accompany you wherever you go.

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Avalon Organics

Avalon Organics is a leading brand known for its commitment to producing organic shampoos and conditioners that prioritize natural ingredients and sustainability.

With a focus on promoting healthier hair care options, Avalon Organics formulates their products without harsh preservatives or chemicals commonly found in conventional hair care brands.

The Avalon Organics Natural Biotin B Complex Thickening Shampoo unveils the secret to achieving thicker, fuller hair.

Specifically crafted for fine and thinning hair, this certified organic, plant-based formula gently cleanses and nourishes, working from the roots to build volume and strength.

Embracing the power of botanicals and essential oils, customers can indulge in a hair care experience free from GMOs, parabens, and phthalates.

Avalon Organics demonstrates its commitment to cruelty-free practices, proudly recognized by the Leaping Bunny Program. Each purchase includes a generous 32 oz. bottle of this invigorating shampoo, allowing individuals to unlock the natural beauty of their hair without compromising on ethics or quality.

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SheaMoisture has established itself as a well-known and trusted brand in the hair care industry by harnessing the nourishing properties of shea butter and other natural ingredients.

Their dedication to creating luxurious and effective hair care solutions sets them apart from the rest.

SheaMoisture Shampoo

SheaMoisture’s products are carefully formulated with a focus on ethically sourced and sustainable ingredients, ensuring that customers receive the best possible care for their hair without compromising on environmental and social responsibility.

The inclusion of shea butter, a deeply moisturizing and nutrient-rich ingredient, leaves hair feeling soft, hydrated, and more manageable.

Whether addressing specific hair concerns or simply maintaining overall hair health, SheaMoisture’s commitment to using nature’s bounty provides an ideal solution for those seeking healthy, luscious, and naturally beautiful hair.

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This clarifying shampoo offers a harmonious blend of gentle ingredients, treating the hair to a double-dose of beneficial oils infused with the refreshing essence of lemongrass.

Specially formulated for performance-driven hair care, it delicately cleanses and effectively removes product buildup without causing damage, while simultaneously boosting shine and restoring moisture.

Acure Shampoo

This 100% vegan shampoo takes pride in its formulation, consciously leaving out Parabens, Sulfates, Mineral Oil, Petrolatum, and Formaldehyde.

As a result, it aligns with ethical standards and is certified cruelty-free, ensuring a guilt-free hair care experience. To indulge in the shampoo’s benefits, users are advised to apply it to wet hair, gently massaging it into the scalp and hair, and working through to the ends before thoroughly rinsing.

Embrace the revitalizing power of lemongrass and witness the transformation of your hair into a vibrant and nourished mane.

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UPFRONT shampoo bars

UPFRONT shampoo bars are ideal for individuals with normal hair and scalp, providing a gentle cleansing experience without stripping the hair’s natural oils.

It has been carefully handcrafted using top-quality vegan ingredients and is highly concentrated in a compact 3-inch bar, effectively replacing 2-3 bottles of conventional shampoo.

Enriched with pH-balanced pro-vitamin B5 to maintain moisture and shield the hair from environmental factors, this shampoo bar also incorporates hydrolyzed oat protein, which enhances softness, texture, and manageability.

Its compact size makes it convenient for storage in your gym bag or carry-on luggage.

  • Formulated for Normal Hair and Scalp
  • Fragrance: Lavender, Rosemary, and Lemon
  • Sulfate-Free
  • Paraben-Free
  • Vegan
  • pH Balanced
  • Safe for Chemically-Treated Hair
  • Can Replace 2-3 Bottles of Liquid Shampoo

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John Masters Organics

Experience the ultimate in natural and luxurious hair care with John Masters Organics Shampoo.

Specially crafted with a passion for pure, eco-conscious ingredients, this shampoo delivers an unrivaled cleansing, moisturizing, and balancing experience for all hair types.

Free from sulfates and never tested on animals, this formula boasts the perfect harmony of lavender and rosemary to soothe, hydrate, and purify your hair, leaving it with a radiant shine and a revitalized feel.

John Masters Organics Shampoo

Embrace the lush lather created by naturally derived surfactants and indulge in the calming essence of lavender oil, while organic rosemary oil works its magic to purify and rejuvenate your locks.

Elevate your hair care routine to new heights with John Masters Organics Shampoo and treat your tresses to a truly nourishing and refreshing journey.



Rahua Classic Shampoo embodies the essence of Amazonian luxury, offering a transformative hair care experience like no other.

Crafted with utmost care and respect for nature, this shampoo is infused with the rare and powerful rahua oil, sourced sustainably from the Amazon rainforest.

Rich in omega-9 and nourishing nutrients, the formula deeply cleanses, revitalizes, and strengthens each strand, promoting healthy and lustrous locks. Its luxurious lather, free from sulfates and harmful chemicals, leaves your hair feeling fresh, silky, and balanced.

Rahua Classic Shampoo

Immerse yourself in the invigorating aromas of palo santo oil and the natural goodness of quinoa, which work in harmony to fortify and protect your hair from environmental stressors.

Rahua Classic Shampoo offers an eco-conscious and indulgent way to pamper your hair, while also supporting the preservation of the Amazon rainforest and the communities that call it home.

Treat yourself to the luxury of Rahua Classic Shampoo, and embrace the beauty of nature in every wash.



Introducing Ingreendients SHAMPOO – the genuine pioneer in plant-based hair care. Setting a new standard in natural beauty, it stands as the ONLY 100% FROM PLANTS shampoo available in the market.

The sulfate-free vegan shampoo, also betaine-free, offers a scalp-friendly solution, devoid of any itchiness or irritation. Remarkably, the Ingreendients used make it 250% more affordable than synthetic alternatives.

Ingreendients shampoo

The exquisite formula harnesses the power of nature with a blend of apple cider vinegar, tea tree oil, and other potent plant botanicals. This concoction provides nourishment, strength, and natural beauty to the hair like no other.

The brand’s dedication to the environment goes beyond the formulation, extending to its eco-friendly packaging. Ingredients SHAMPOO uses 100% recycled plastic bottles to reduce landfill waste and eliminate the use of virgin plastic.

Employing vegetable non-toxic ink for printing and utilizing 65% recycled cardboard boxes for shipping demonstrates their commitment to sustainability.

Ingreendients SHAMPOO takes pride in being a homegrown brand, with all its products, including the bottles, proudly crafted in the USA.



Experience the transformative power of J.R.LIGGETT’S Vegan shampoo bars, the epitome of clean, healthy, and beautiful hair care.

Say goodbye to built-up sebum that can clog and damage hair follicles, as these bars gently and effectively remove impurities, leaving you with a radiant, grease-free shine.

Perfect for those with allergies or sensitivities, these shampoo bars are gentle and safe for all hair and skin types.

J·R·LIGGETT'S All-Natural Shampoo Bars

Each bar is designed to last, offering long-lasting protection that’s equivalent to approximately 24ozs of liquid shampoo.

Embrace the subtle and invigorating scent derived from our herbal blend of essential oils, enhancing your hair care experience.

With a carefully crafted blend of rich oils like Olive, Coconut, and Castor Oil, your hair is showered with antioxidants and Vitamins A, B, and E, rejuvenating dull strands.

Most notably, these shampoo bars make hair so manageable that many find they can effortlessly comb through it without the need for additional conditioner.



Specially formulated for normal to dry hair, our Coconut Shampoo is free from harmful chemicals, making it a gentle and safe choice for daily use.

The shampoo comes with no sulfates, parabens, phthalates, silicones, mineral oil, artificial color, and synthetic fragrance – their commitment to clean, natural ingredients is unwavering.

Alaffia Shampoo

Rest assured, our dedication to ethical practices extends beyond our ingredients. We take pride in being a cruelty-free brand, ensuring that no animal testing is involved in the making of Allafia products.

Embrace the positive impact of fair trade, and the peace of mind that comes with choosing Alaffia’s Coconut Shampoo for your hair care needs.



How does natural shampoo differ from regular shampoo

The main difference lies in the ingredient list. Natural shampoos typically avoid harsh chemicals like sulfates, parabens, silicones, and artificial fragrances. Instead, they use ingredients from natural sources to cleanse and nourish the hair, making them a healthier option for both the user and the environment.

How long does it take for hair to adjust to natural shampoo?

Transitioning to natural shampoo can sometimes result in a period of adjustment where hair might feel different or look oilier than usual. This adjustment period can last from a few washes to a few weeks, as your scalp’s natural oil production balances out.

Can I use natural shampoo on dyed or treated hair?

Yes, natural shampoos are generally safe for dyed or chemically treated hair. In fact, they can be less stripping than traditional shampoos, helping to maintain color and treatment results for longer. However, it’s important to choose a formula that specifies it’s safe for color-treated hair.

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