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Obvious Ventures is a venture capital firm that backs exceptional founders building breakthrough solutions to solve humanity's biggest problems. They focus their investments across three key areas: human health and longevity (including healthcare, biopharma, and consumer wellness), planetary health (clean energy, electric mobility, and carbon reduction), and economic health (helping individuals and small businesses achieve financial prosperity).
The firm operates on the fundamental belief that the most valuable companies of our time will be those solving humanity's biggest challenges, viewing profit and purpose as a virtuous circle. They place great emphasis on values and culture, holding themselves and their portfolio companies to high ethical and moral standards while selecting for values-based leadership. Their approach combines humility in acknowledging imperfection with audacity in taking bold risks and investing in companies they wish existed.
Obvious Ventures has made a significant impact in the startup ecosystem by supporting transformative companies like Beyond Meat, Gusto, Diamond Foundry, and Virta Health since their founding. Their portfolio demonstrates their commitment to reimagining huge sectors of the global economy in ways that move the planet forward. By combining their operating experience with a focus on both big vision and detailed execution, they help define what world-positive entrepreneurship looks like in practice.
Obvious Ventures backs exceptional founders tackling the world's biggest problems across three core sectors: planetary health, human health, and economic health. Their approach focuses on companies building disruptive solutions that can reimagine entire sectors of the global economy, from plant-based proteins and lab-grown diamonds to AI-driven drug discovery and sustainable transportation.
The firm appears to focus primarily on early-stage companies, with their portfolio showing investments dating back to 2014 across various stages of company development. They define impact through their "world positive" framework, seeking companies that demonstrate how profit and purpose can work together as a flywheel to deliver financial returns while transforming capitalism in sustainable ways.
Photo credit: Obvious Ventures
World Positive Focus
Invests exclusively in companies solving humanity's biggest challenges across planetary, human, and economic health.
Values-Based Leadership
Emphasizes ethical standards and cultivates values-driven leadership across their entire portfolio.
Operating Experience
Uses hands-on operating experience to help define big visions and manage implementation details.
Proven Track Record
Portfolio includes successful companies like Beyond Meat, Gusto, Planet, and other breakthrough solutions since 2014.
