Just Climate is a mission-driven investment business established by Generation Investment Management that focuses on backing high-impact climate solutions capable of radically reducing or removing emissions. The firm targets attractive risk-adjusted financial returns while prioritizing transformational climate impact, operating through a 'climate-led' investing approach that starts with identifying solutions that can make the biggest difference to achieving net zero by 2050.
The firm directs and scales institutional capital toward solutions for historically hard-to-abate industries, emphasizing low or no-carbon solutions that are transformational rather than incremental. Just Climate's mission is to make climate-led investing a capital allocation imperative, focusing on solutions that can benefit people everywhere while addressing the urgent need to radically reduce all emissions by 2030.
Just Climate employs a 'climate-led' investment approach that starts with climate impact first, identifying solutions that can make the biggest difference in achieving net zero by 2050. The firm focuses on transformational rather than incremental solutions for hard-to-abate industries, recognizing the time value of carbon and the urgency of radically reducing emissions by 2030.
They target solutions that can generate attractive risk-adjusted returns while delivering the highest positive climate impact, directing institutional capital to business models capable of transforming emissions-intensive sectors.

Photo credit: Just Climate
Climate-Led Investment Approach
Starts with climate impact first, identifying transformational solutions that can make the biggest difference in achieving net zero by 2050.
Focus on Hard-to-Abate Industries
Targets solutions for historically difficult sectors including energy, industry, circularity, and food systems with transformational potential.
Institutional Capital Mobilization
Backed by Generation Investment Management with capability to direct and scale institutional capital to high-impact climate solutions globally.
Attractive Risk-Adjusted Returns
Combines mission-driven climate impact with financial discipline, targeting competitive returns alongside meaningful emissions reduction.
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