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WaterBear Network

Hundreds of powerful stories, lots of ways to make an impact, and new creators to discover.

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Founder
Ellen Windemuth

WaterBear Network is a global streaming platform that curates hundreds of award-winning documentaries and short films exploring positive solutions to environmental and social challenges. The platform transforms viewer engagement into real-world impact through their innovative "Watch for Impact" program, where every minute watched triggers verified environmental actions like removing plastic from oceans, planting trees, and funding conservation research.

WaterBear was founded by Ellen Windemuth on the core belief that stories can drive real-world change. The platform has evolved from this vision into a certified B Corp with a global community of over 700,000 people, built alongside an ecosystem of creators and impact partners including major NGOs and brands.

The platform has achieved significant reach with more than 17 million views, an audience of around 3 million, and recognition through 14 awards from major media outlets including The Guardian, Forbes, and Vogue. WaterBear has established partnerships with over 100 NGOs and brands ranging from SeaLegacy, Greenpeace, and the Jane Goodall Institute to Rolex, Nikon, and Patagonia, creating a powerful model that turns storytelling into measurable environmental and social impact.

Key benefits

  • Engagement and Community

    Join a community of over 700,000 people engaging in meaningful actions.

  • Verified Impact

    Each minute watched contributes to verifiable real-world impacts.

  • Awareness and Action

    Stories raise awareness, inspire action, and drive social change.

Impact model

WaterBear's business model creates impact by converting viewer engagement directly into verified environmental actions through their Watch for Impact campaigns. When users watch participating films, every minute of viewing time triggers specific real-world outcomes like preventing plastic bottles from reaching the ocean, funding marine conservation research, or supporting habitat restoration.

The platform collaborates with filmmakers, NGOs, and impact partners to ensure that storytelling translates into tangible action, from removing plastic to planting trees and providing meals. By partnering with over 100 organizations and building a community of more than 700,000 people, WaterBear has created an ecosystem where awareness and behavior change lead to measurable societal transformation.

Impact metrics

Global community of over 700,000 people, more than 17 million views, audience of around 3 million, 14 awards received, partnerships with more than 100 NGOs and brands, certified B Corp status

Frequently asked questions

What does WaterBear Network do?
WaterBear Network is a global streaming platform that curates hundreds of award-winning documentaries and short films exploring positive solutions to environmental and social challenges. The platform transforms viewer engagement into real-world impact through their innovative "Watch for Impact" program, where every minute watched triggers verified environmental actions like removing plastic fro…
Where is WaterBear Network based?
WaterBear Network is based in United Kingdom.
What sector does WaterBear Network operate in?
WaterBear Network operates in the Environment & Conservation sector.
Who founded WaterBear Network?
Ellen Windemuth

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WaterBear: Impact-Driven Storytelling Platform – Causeartist