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New Story

We empower families to own land and homes in thriving communities.

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New Story empowers families to own land and homes in thriving communities by building a housing market that helps vulnerable people become homeowners. They develop land, unlock ownership opportunities, and provide families with the tools to build their future through a three-step process: financing and developing land with infrastructure, enabling land ownership through small monthly payments with legal titles within 24 months, and unlocking credit and home financing using land as collateral.

New Story was founded in 2014 on the simple belief that there's no place like home. After discovering that families don't want handouts but want to participate in an affordable housing market, they flipped the script to harness market forces rather than rely solely on philanthropy and government subsidies, which only address 20% of global housing need.

The company is addressing the global housing crisis affecting 1.6 billion people by creating sustainable, market-based solutions that reduce the path to ownership from 10 years to just 2 years. Their work focuses on Latin America and aims to impact 10,000 families in the next 3 years, with their inclusive housing model reducing poverty, shaping sustainable cities, and creating generational change especially for women and children.

Key benefits

  • Rapid Ownership Process

    Reduces time to homeownership from over 10 years to just 2 years.

  • Empowerment of Women

    60% of landowners are women, doubling the national average.

  • Financial Stability

    100% repayment rate ensures sustainable funding for families.

  • Increased Property Values

    Land values have increased 2x within 2 years for beneficiaries.

Impact model

New Story creates impact by using market forces to make land and home ownership accessible for low-income families, working with local developers and municipalities to create profitable solutions that serve underserved communities. Their business model combines New Story Capital for investment with philanthropic R&D, education, and construction support to build a sustainable housing market.

The company's approach unlocks financial inclusion by helping families build credit history and collateral, empowers women through first-time land ownership providing financial and social independence, and creates generational wealth for households previously excluded from traditional housing markets.

Impact metrics

2X increase in land property values over the past two years; 100% repayment rate from families in their land portfolio; 60% women landowners (compared to 28% nationwide in Mexico); reduced path to ownership from 10 years to 2 years; aiming to impact 10,000 families in the next 3 years

Frequently asked questions

What does New Story do?
New Story empowers families to own land and homes in thriving communities by building a housing market that helps vulnerable people become homeowners. They develop land, unlock ownership opportunities, and provide families with the tools to build their future through a three-step process: financing and developing land with infrastructure, enabling land ownership through small monthly payments w…
Where is New Story based?
New Story is based in United States.
What sector does New Story operate in?
New Story operates in the Built Environment sector.

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