Affordable organic groceries that fight food waste.
Photo credit: Misfits Market
Misfits Market is an online grocery company that sources organic and sustainably grown produce, pantry staples, and proteins that might otherwise go to waste due to cosmetic imperfections, surplus inventory, or supply chain inefficiencies. Founded in 2018 in Philadelphia by Abhi Ramesh, the company began by rescuing 'ugly' produce rejected by conventional retailers and has grown into a nationwide e-commerce grocer serving nearly every U.S. zip code.
Misfits Market's model creates a commercial market for food that farms, brands, and distributors would otherwise discard — offering consumers discounted groceries while diverting millions of pounds from landfills. The company expanded its footprint through acquisitions including Imperfect Foods in 2022 and The Rounds in 2025, broadening from produce boxes into a full sustainable grocery platform that makes organic and responsibly sourced food more accessible and affordable for mainstream households.
Misfits Market purchases and resells food that would otherwise be discarded by farms, brands, and distributors, offering consumers discounted groceries while reducing landfill waste. The subscription and e-commerce model creates a market for 'misfit' and surplus inventory that traditional retail often rejects.
Has rescued millions of pounds of food from waste while expanding to serve nearly every U.S. zip code; acquired Imperfect Foods in 2022 and The Rounds in 2025 to grow its sustainable grocery footprint.
Food Waste Reduction
Sources produce and groceries that would otherwise be discarded due to aesthetics or surplus.
Affordable Organic
Makes sustainably grown and organic food more accessible through discounted pricing.
Nationwide Delivery
Delivers to nearly every zip code in the U.S. through a scaled e-commerce platform.
Category Expansion
Grew from produce boxes to a full online grocery store through acquisitions and new categories.
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