AI-driven traceability and transparency for agri-food supply chains.
Calice is an Italian agri-food technology company using artificial intelligence to bring verifiable traceability to food supply chains. The platform connects producers, processors, and buyers with the data infrastructure needed to track and verify sustainability claims, certifications, and provenance information from farm to fork.
The company addresses a core credibility problem in sustainable food: the gap between what producers claim and what buyers and consumers can verify. By digitizing and automating traceability across the supply chain, Calice makes sustainability claims auditable rather than self-reported, increasing trust between supply chain participants and reducing the risk of greenwashing.
Calice creates systemic impact by making sustainability verification cheaper and more reliable across agri-food supply chains. When sustainability claims are auditable, buyers can make procurement decisions based on verified data rather than marketing, creating real market incentives for producers to improve their environmental and social performance.
By lowering the cost of traceability, Calice also democratizes access to certification and verification for smaller producers who have historically been priced out of premium sustainable markets due to the administrative burden of compliance.
Verified sustainability claims
AI-powered traceability replaces self-reported sustainability data with auditable, verifiable supply chain records.
Farm to fork transparency
Tracks provenance, certifications, and environmental data across every stage of the agri-food supply chain.
Reduces greenwashing risk
Buyers and retailers can verify producer claims before committing to procurement, reducing exposure to misleading sustainability marketing.
Accessible for smaller producers
Lowers the administrative cost of traceability and certification compliance, opening premium markets to producers of all sizes.
Built for the European agri-food market
Designed around EU supply chain transparency regulations and the growing demand for verified sustainability data from European buyers.
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