Sexy Socks is a brand based in the United Kingdom that gives school socks to underprivileged children in South Africa for every pair that is bought. Dave Hutchison was inspired to start his company after helping a homeless man in Cape Town and decided he wanted to make a real difference in people’s lives. All of the Sexy Socks collection is made of 83% bamboo, making them extremely soft and environmentally sustainable, as well as anti— odor, hypoallergenic, and anti— bacterial.
Dave and Sexy Socks have just launched a new crowdfunding campaign on UpEffect to stretch their impact even further!
Below is Q&A with Dave Hutchison, founder of Sexy Socks!
What inspires your funky designs?
The idea of funky socks was inspired by life in London, but I can’t claim any credit for the actual designs. I have an incredibly talented young designer who spends many hours dreaming up the best possible designs for our socks.
Tell us more about your mission to empower youth to be social entrepreneurs.
When Sexy Socks started out, we were all about giving away socks. Our mission was to ensure that no child ever had to go to school without socks again. But after we had done a couple of Sock Drops – where we go into schools, talk to the students about what we are doing, and give every child in the school a new pair to wear – I realised that the true power of what we were doing lay not in the giving of the socks, but rather in the platform which the Sock Drops gave us to get into schools and talk to the students about how business can be used as a force for good, and how entrepreneurship can represent a way out of the poverty trap. We use this platform to inspire the children to do something to change their own circumstances and to make society a better place, every time they put on their socks. This could be as small as helping out their mum at home, or finishing high school. Or it could be something far bigger, like setting up their own social enterprise and running their own business. Our vision is to help students realise – and believe – that they have the power to change their circumstances.
How is Sexy Socks changing the negative views on the one-for-one model?
We use the socks that we donate to gain an audience with school children. The Sock Drops provide us with the platform to share our message: to inspire the students to make a change in their own life, through entrepreneurship.
After a successfully funded crowdfunding campaign, what’s the next big step for Sexy Socks?