We chatted with the Danehys to learn more about the mission and vision for the Fair Harbor brand:
Why swimwear, and what does this range offer?Swimwear was a natural fit for us. We grew up in the water–surfing, swimming, fishing. We wanted to create a product that was not only incredibly well-made, functional, durable, and stylish, but also spoke to a greater purpose.
Each Fair Harbor suit makes use of over 10 recycled plastic bottles that would otherwise end up in a landfill or the ocean–where we started seeing a lot of waste as we grew up.We wanted to protect the waters and preserve sacred little beach towns like Fair Harbor, Fire Island. There’s something so intrinsically magical about it: the inclusivity, the simplicity, the energy. Our brand embodies those characteristics. The styles are laid back, yet fun and functional. The boardshorts are for ocean activity (read: surfing), the trunks for lounging, the women’s suits for movement or sun-bathing, depending. Every piece we create is purposeful, within the wider lens of Fair Harbor.