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Q&A With Kelly Olson, Co-Founder of Givida Activewear

Give Activewear is a new women’s activewear brand created by Ryne and Kelly Olson, dedicated to ending world hunger. Purchases of any piece in the collection will provide between six and fifteen life-saving supplement meals to malnourished children in Uganda.

 

“We want to revolutionize what it means to be health-conscious,” said Kelly. “When a woman wear pieces from our collection, she’s not only making an investment in her own health, but in the health of children who rely on the kindness and generosity of others in order to thrive.”

 

 

Each piece in the new Give Activewear collection features a positive message, including “Do Good,” “Give” and “Be the Change.” The company fosters positive actions by donating 10 percent of sales to Action Against Hunger in order to provide these meals. Action Against Hunger is a global humanitarian organization that saves lives while building long-term strategies for self-sufficiency.

Action Against Hunger provides aid in more than 45 countries. Proceeds from Give Activewear will support the 30 percent of the world’s children who suffer from severe acute malnutrition and live in Uganda.

When Give reaches an initial milestone of providing 50,000 meals, it will build a farm as a sustainable food source in one of the villages that has benefited from the company’s ongoing support. Sustainable farming is championed by humanitarian organizations across the globe and is a proven solution for helping to end hunger and poverty in the developing world.

“Global health is our main initiative. We want to help you stay motivated and save lives at the same time. Our mission is to promote a better you, while providing for a better world.”

 

Below is a Q&A with the Co-founder of Give Activewear, Kelly Olson. Check it out.

 

Q: When you came up with the Give Activewear concept was hunger the first and only issue you wanted to tackle or did you go back and forth with other issues, but decided to concentrate and put the brands focus on hunger?

 

A: Hunger was the first and only issue we were set on fighting, even prior to conception of the brand. We have volunteered for Feeding America, Military Food Distributions, and have distributed food donations to the homeless around our area, so we have always been committed to feeding the hungry, but we wanted to help on a much larger scale. The thought that such a basic survival necessity is lacking for many people, furthermore helpless children around the world is appalling and needs more attention, thus why we focused our brand’s efforts on providing for this basic need.
 

Q: How does the concept work when someone purchases a product? What is the impact of that purchase? Is it an actual meal or meals that are given to a child or children?

 

A: When someone purchases a piece of our activewear, 10% of the product price is donated to our partner Action Against Hunger. Each meal that is provided costs $0.33, so each piece of activewear can provide between 6 and 15 meals to a malnourished child in Uganda. These meals are called Ready-to-Use Therapeutic Foods (RUTF) and are provided to children with moderate and severe acute malnutrition to prevent imminent death.
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Q: Give has partnered with Action Against Hunger, which is an amazing organization. Tell us how you came to partner with them. Did you know of them before you started the brand?

 

A: We found Action Against Hunger in the conception stage of developing the brand. We researched to find the most reputable humanitarian organization that fought world hunger. We wanted only to partner with one of the most highly recognized organizations that had a proven track record of providing treatment for children in need. Action Against Hunger has assisted over 13.5 million people in 2014 in over 45 countries and has had the highest four-star rating on Charity Navigator for 9 years in a row. We were very excited to partner with such an effective organization, knowing that they would help us provide treatment for as many children as possible.
 

Q: A really interesting dynamic of your brand is this meal goal that you are wanting to reach. Tell us about the 50,000 meal goal and more about the sustainable farm that will be built because of that goal.

 

A: “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” While combating malnutrition through treatment and providing aid, we also wanted to find a way to end the hunger, not just fight it. That is our ultimate goal. We want to assist in building a sustainable food source in the areas we are helping so that they can provide food for themselves in a sustainable way and become less reliant on aid from foreign countries. Once we reach our initial goal of providing 50,000 meals, we will travel to Uganda and partner with a volunteer organization to build either a livestock or dairy farm based on the area’s needs at that time. We want to take our philanthropic efforts a step further and help these children first hand.
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Q: Why did you choose Uganda as the country to support. What was it about Uganda that inspired you to help end hunger in that region?

 

A:  While there are many countries in Africa that are struggling to provide the necessary resources to sustain their populations, we needed to focus our help on one area to start and make as big of an impact as possible. After discussing the areas of Africa that needed the most aid with our partner Action Against Hunger, we decided to start providing aid to Uganda. As of this September, many households in Uganda are already in Crisis with very little income to purchase food and a lack of ample crops to harvest, due to the lack of rainfall earlier in the year. As our brand grows, we are hoping to be able to help many more impoverished areas in Africa and beyond.

 

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