Q&A With Andy Hill Founder of STAND4

 

Stand4 is a social impact app that empowers people to change the world without donating a dime. Download the app today.

 

Let’s first talk about how this idea came about and when was the ah-ha moment, when you said ok I want to really launch this?
About 9 months ago, my partners and I started studying the social and economic philosophies on why people give and what we found very interesting is that when an individual gives, they’re doing it because giving carries with it a sense of fulfillment; a sentiment, unlike any other, that is fostered in the belief that their contributions lead to a better, more desirable world. But we, as individual givers, never get to see our impact on the world, whether it be with a single event or as a collective sum. And therefore our fulfillment is minimized by an outdated charitable system. 
At Stand4 we were founded in a belief that the way we change the world hasn’t changed in 150 years. We believed (and still do) that there are causes and stories that resonate with each of us, and we are intrinsically motivated to help. So Stand4 set out to create a new system. One where we could support what we care about further than our wallets would allow and even more importantly, then be able to see the exact impact our support helped accomplish.

Can you explain how users can make a real impact without actually having to donate money?
Stand4 actively partners with corporate sponsors who set aside a pool of funds for donation through our app. Our users choose where this money is allocated by ‘taking stands’ for their favorite causes. Every time a stand is taken, a monetary donation is made. This empowers people to make a significant impact in the world, without worrying about their wallet. Everything that comes as a result of their stand is collected and showcased on their profile, giving them the ability to immediately see all the lives they’ve touched, problems they’ve helped solve, and overall impact they’ve made on the world. Nowhere does this exist today.

 

How many organizations can users choose from when wanting to take a stand? Is an organization teamed with a particular stand?
Stand4 has initially partnered with some of the world’s most innovative non-profits including Kiva, Invisible Children, The Adventure Project, and Watsi. We’ve also partnered with several smaller non-profits we believe are making a big difference. In total, users can stand for 7 different organizations right now. We’re rapidly expanding tho and expect to bring on another 20 partners in the next month.
When we bring on a non-profit partner we work with them to determine what a particular stand will equal. Below are what each stand goes towards.
Kiva: 1 oz of food
Watsi: 1 medical treatment
Invisible Children: 1 come home message
The Adventure Project: .1% raise in income for a Kenyan farmer
May We Help: 1 part of a custom medical device
TruWater: 1 cup of clean water
Miami Children’s Initiative: 1 minute of education

 

Did you have a certain idea of what corporate sponsors you wanted to work with? How did the process go in terms of choosing sponsors you wanted to team up with?
Our corporate sponsors say a lot about what we as a company stand for – so it’s very important to us to partner with companies who share our innovative vision for change. Some of our beta sponsors include Pasta Chips (www.pastachips.com) and KIND Snacks (www.kindsnacks.com). We’re on-boarding more sponsors as we speak. 

 

At the core level is the app intended to be a social network of like minded individuals collaborating for causes?
Stand4 is the social network for social impact. It’s a place where users can discover the causes they care about, support them in multiple ways, and see their entire footprint on the world in one place. Our app empowers users to showcase what it is they stand for in life and interact and collaborate with individuals who stand for similar causes.

ST4ND is currently in beta, users can download the app and sign in, but when will users be able to start making “stands”? Is there a set date when the app will be fully functional for users to start using? 

We plan to roll out our initial App release within the next two weeks. When this happens, users will be able to take stands and start using the app. An exact date is hard to say – but we know it will be very soon.

https://itunes.apple.com/us/app/stand4/id887615565?mt=8

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Grant Trahant

Founder at Causeartist
Founder of Causeartist + Social Entrepreneur + Partner at Charity Charge + Journey of the Soul: Album on Apple Music, Spotify, Pandora, and Tidal all sales and streaming royalties go to support impact projects around the world.
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Written by Grant Trahant

Founder of Causeartist + Social Entrepreneur + Partner at Charity Charge + Journey of the Soul: Album on Apple Music, Spotify, Pandora, and Tidal all sales and streaming royalties go to support impact projects around the world.