And just like that the holidays are here people! With that comes all the food, gatherings, cheer and oh dare we say it, the shopping.
Now we are first to admit that the commercialism this time of year can get a nice dose of “reason for the season” but in all practical matters, you and I will be purchasing something this holiday season so why not make it matter?
Shop for Good Sunday was started as the counterpart to Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday.
For those international readers out there, Black Friday is the Friday after the American holiday Thanksgiving and where stores (mainly big box brands) have big discounts to start off the holiday shopping. Small Business Saturday, Cyber Monday and Giving Tuesday follow that and now there is Shop for Good Sunday.
Well you don’t have to be American to celebrate what Shop for Good Sunday means which falls on November 26th, it can be embraced by anyone and everyone.
It’s about purchasing with a purpose. Supporting brands who are using business as a force for good. It’s all the social enterprises covered here on Causeartist, and the socially responsible who have not yet, it’s all the fair trade, ethically made, the triple bottom line folks who are passionate about making a positive impact with their business.
As a reader here at Cause Artist this concept isn’t new to you but now there is a whole day dedicated to it! To make your holiday shopping seamless I found some good (pun intended) resources to make Shop for Good Sunday easy to do.
Visionary for Shop for Good Sunday they have an easy free chrome extension you can install as you do your online shopping. I use it myself. As you are searching online, they give you social good alternatives and sometimes even a discount code on the top right of the screen.
For example, I wanted to purchase my brother some socks for Christmas. After installing the extension which took me 2 seconds, I googled socks and then DoneGood gave me five choices of social good brands that I can purchase socks from.
I clicked on Conscious Step and chose the ones that fit his style. Organic and fair trade socks – done; sock purchase also helps fight hunger – done good.
Now for those wanting one-stop shops there are curated marketplaces who share the same ethos as what Shop for Good Sunday means. 6 through our impact partner Action Against Hunger 6 therapeutic food packs through
From baby toys, home goods to apparel Society B has curated social good products. All purchases also provide donations to nonprofits. At checkout you get to select the charity of your choice and Society B donates 10% of your purchase price, double the impact.
Gifting to your biggest client or favorite vendor? Gifts for Good is marketplace that offers premium gifts that give back. They offer to professionals or companies with high quality goods that people will love to give and love to receive. They want to bring some “good” to corporate gifting industry by adding social impact.
Makers + Goods is a mix of the 2 above. They’ve curated social good brands that offer unique gifts and they donate back to partner nonprofits with every purchase. But they also curate custom boxes for corporate giving and offer done-for-you curated boxes as well.
There are many options out there so there’s no excuse really for us not to “shop good” on Shop for Good Sunday but let’s do it not just one day of the year.
Shop for Good Sunday is also about awareness of how your purchases can make a positive impact and celebrating all the purpose filled brands out there, the entrepreneurs with a big heart and the changemakers building a business that makes the world better.
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Claire Pettibone is the founder and Creative Director at Madison Grace a women's conscious lifestyle brand for those wanting to make a positive impact through purposeful purchases in their own way. When she’s not discovering an ethical find or collaborating with a social enterprise, she's a foodie at heart trying to figure out where to eat next.