Home » Defining Circular Fashion with Bhaavya Goenka of Iro Iro
In episode 17, I chat with Bhaavya Goenka, founder of IRO IRO. This zero waste lifestyle and fashion brand works with handweavers in Jaipur, Rajasthan. The brand weaves recycled textiles to create beautiful, modern, and handmade clothing, helping close the loop on textile waste in the fashion industry. They have been featured in many publications and nominated for awards such as Lakmé Fashion Week’s Lexus Design Award.
Bhaavya Goenka is a graduate in craft design with a specialization in textiles from the Indian Institute Of Crafts And Design. Her studies involved understanding design intervention in traditional Indian crafts, with a goal to bring contemporary context to them and develop products and services with these traditional practices in the modern fashion industry.
In this episode, Bhaavya and I dive into the importance of industry connections as a student and as a young entrepreneur, and how she leveraged B2B opportunities to grow her brand. We also explore her process of weaving recycled textiles, and the beautiful sense of community and support among circular brands compared to mainstream fashion brands.
Bhaavya also dives into the story behind her upcoming summer collection that aims to reclaim the color saffron from its connection to extreme nationalism to its original meaning: courage.
Saffron in India is directly associated with highly-religious Hindus and the need to make India a Hindu country. This controversial topic is often a terrifying thought for the many religious and cultural groups that have been residing in India for thousands of years.
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Jazz is one of the leading pioneers of the zero waste travel movement in India and the Director of Content at Causeartist. She is the co-founder of Hara House, India's first zero waste guesthouse, and Director of Hara World, an experiential education and impact travel organization for diverse young changemakers. Jazz is deeply passionate about empowering young people to become confident and knowledgeable leaders for sustainable development, zero waste living, conscious fashion, and responsible travel. She is a co-founder of Sustainable Travel Network, and host of the Impact India podcast.. Connect with Jazz at email@example.com