In episode 18 of the Impact India podcast, I chat with Gayatri Jolly, Founder and Creative Director of MasterG on breaking the cycle of poverty and stigma through fashion.
Gayatri is a Fashion Designer from Parsons, New York and a Business Graduate from Babson College, Boston. She worked for 2 years in the fashion industry in New York with companies such as Armani, Mercedes Benz Fashion Week, Diane Von Furstenberg, and Dennis Basso.
She has also designed costumes for clients of international acclaim such as Dana Fuchs, Jay Hill, and Lady Gaga while at Diane Von Furstenberg! She divides her time between designing and training women who desire to get into fashion design and production, but lack access to quality training and opportunities. This is how MasterG came to be.
MasterG connects women from low income communities and fashion clients through design and production. Their comprehensive training enables women to challenge societal norms and earn a dignified livelihood. MasterG’s program helps break the barriers between training and employment that usually occurs due to the social and cultural barriers.
HEIMAT is MasterG’s first in-house brand. From making patterns, interpreting tech packs to stitch and packing – all activities are carried out by their skilled MasterG women.
In this episode, Gayatri and I dive into the meaning of MasterG and how the organization is breaking social stigma around women in this role, how they engage women to partake in their training programs, and why Gayatri calls her partners her “allies”.
“What’s holding women back is themselves, and how others view them as authority figures.”
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I am a social entrepreneur. That means I use business as a catalyst for social goodness. I am deeply passionate about sustainable travel, zero waste living, ethical fashion and social good. I currently run North India's first zero waste guesthouse, Hara House, and am the Content Director at Causeartist.