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The Initiative Connects Craftspeople and Consumers Through Handcrafted Products

The Initiative Connects Craftspeople and Consumers Through Handcrafted Products

The Initiative Connects Craftspeople and Consumers Through Handcrafted Products

In episode 23 of the Impact India podcast, I chat with Arushi Aggarwal of The Initiative, a social enterprise providing sustainable livelihoods to low-income craftspeople through a nationwide platform selling their handcrafted products.

Arushi Aggarwal is a designer for social good, connecting the stories of handmade products and their makers with consumers. Combining handicraft processes and design, with a focus on the consumer experience, Arushi is creating social impact and consumer value through The Initiative. 

In this episode, Arushi and I dive into:

  • The customer experience of product development and services, from crafts to waste management
  • Her experiences working with craftspeople in Mumbai and across India, and the current challenges and opportunities facing the crafts industry
  • The challenges of running a retail platform during and post COVID-19

Connect with Arushi at theinitiative.in and on Instagram and Facebook.

“With the current COVID situation, you either embrace technology or you disappear.”

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